Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums — Wen Liu and Xianwen Wu

Darbs Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums, kura autors ir Wen Liu and Xianwen Wu, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums

Autors: Wen Liu and Xianwen Wu

Klients: Anhui Yingjiagong Jiu Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums

Yingjiagong Baijiu ir iepakojuma dizains ķīniešu destilētajam alkoholiskajam dzērienam. Par galveno dizaina elementu izmantota Dabje kalna forma. Tradicionālā ķīniešu tušas glezniecība un līniju zīmējums ir apvienoti, veidojot kalna attēlu. Izmantota liela balta laukuma platība, un zaļā ir galvenā krāsa. Ārējā kastīte ir izgatavota no plastmasas, lai samazinātu izmaksas un ļautu to pārstrādāt. Pudele un korķis ir izgatavoti no keramikas ar izsmidzinātu apdari. Kastītes garums ir 136 mm, platums 116 mm un augstums 290 mm. Dizains atspoguļo spirta rūpnīcas dabiskās fermentācijas vidi.

Atzinība

Par Sudraba balva A' Design Award

Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Yingjiagong Baijiu Primārā funkcija: Dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Izmēri un iepakojums: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Birkas: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Ražošanas tehnoloģija: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Dizaina izaicinājums: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Pētījums: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Iedvesma: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Projekta ilgums: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Darbības plūsma: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Komandas dalībnieki: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Attēlu autori: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019