Flower to Flora Tējas iepakojums — Wen Liu and Fang Li

Darbs Flower to Flora Tējas iepakojums, kura autors ir Wen Liu and Fang Li, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Flower to Flora Tējas iepakojums

Autors: Wen Liu and Fang Li

Klients: Shenzhen Oracle Creative Design Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Flower to Flora Tējas iepakojums

Flower to Flora ir iepakojuma dizains ziedu tējai no Sišuanbaņnas, Juņņaņas provinces, Ķīnā. Ilustrācijā apvienoti pāvs, lapains tējas koks, vietējie ziedi un meitene, kura dzīvo lietus mežā. Aina attēlo harmoniskas attiecības starp cilvēkiem un dabu. Ilustrācijas krāsas ir aizgūtas no Sišuanbaņnas etniskajiem tērpiem. Ārējā kārba ir izgatavota no melna īpaša papīra ar koka faktūru un pabeigta ar apdruku un bronzēšanu. Kārbas garums ir 340 mm, platums 120 mm un augstums 240 mm.

Atzinība

Par Sudraba balva A' Design Award

Flower to Flora Tējas iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Flower to Flora Tējas iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Flower to Flora Tējas iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Izmēri un iepakojums: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Birkas: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Ražošanas tehnoloģija: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Dizaina izaicinājums: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Pētījums: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Iedvesma: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Projekta ilgums: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Darbības plūsma: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Komandas dalībnieki: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Attēlu autori: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018