Beautiful Life Mola bumbiņu iepakojums — Pica Packaging Design Lab

Darbs Beautiful Life Mola bumbiņu iepakojums, kura autors ir Pica Packaging Design Lab, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2020

Beautiful Life Mola bumbiņu iepakojums

Autors: Pica Packaging Design Lab

Klients: Beijing Lvsan Chemistry Co.Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Beautiful Life Mola bumbiņu iepakojums

Beautiful Life ir iepakojuma dizains molam paredzētām bumbiņām, kas tiek pārdotas Ķīnā. Mola bumbiņu iepakojumam tiek piemēroti stingri noteikumi, tāpēc lielākā daļa tirgū pieejamo produktu izskatās līdzīgi. Beautiful Life izmanto kaligrāfisku logotipu, persiku ziedus un tēlu, kas aizgūts no senās Ķīnas glezniecības. Atvēršanas lodziņam ir sikspārņa forma – tradicionāls svētības simbols. Skārda kārba ir apdrukāta astoņās krāsās, savukārt papīra kastīte ir grebta un zeltīta. Skārda kārba noslēdz smaku un ir izmantojama vairākkārt. Slēpts iekšējais vāks padara iepakojumu bērniem grūti atveramu.

Atzinība

Par Bronzas balva A' Design Award

Beautiful Life Mola bumbiņu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Beautiful Life Mola bumbiņu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Beautiful Life Mola bumbiņu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Izmēri un iepakojums: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Birkas: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ražošanas tehnoloģija: 8-color tinplate printing
Carving on paper
Gilding over paper
Dizaina izaicinājums: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Pētījums: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Iedvesma: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Projekta ilgums: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Darbības plūsma: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Komandas dalībnieki: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Attēlu autori: Shuwei Qi and Rijiang Wang, 2019.