Akimbo Coffee Beer Dzērienu iepakojums — Wen Liu and Kaichen Xie

Darbs Akimbo Coffee Beer Dzērienu iepakojums, kura autors ir Wen Liu and Kaichen Xie, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2020

Akimbo Coffee Beer Dzērienu iepakojums

Autors: Wen Liu and Kaichen Xie

Klients: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Akimbo Coffee Beer Dzērienu iepakojums

Akimbo Coffee Beer ir iepakojuma dizains diviem amatniecības kafijas alus veidiem, kas radīti kafijas zīmola un alus darītavas sadarbībā. Alus tiek pārdots alumīnija skārdenēs, un ārējās kastes izmēri ir 115 milimetri garumā, 66 milimetri platumā un 66 milimetri augstumā. Ar roku gleznota ilustrācija un retro stila ar roku zīmēts fonts piešķir skārdenēm brīvu un atsvaidzinošu raksturu. Ilustrācijā redzami abu zīmolu maskoti, kas sērfo pie jūras. Dizains ir vērsts uz jauniem patērētājiem un skaidri norāda, ka dzēriens satur alkoholu.

Atzinība

Par Bronzas balva A' Design Award

Akimbo Coffee Beer Dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Akimbo Coffee Beer Dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Akimbo Coffee Beer Dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Izmēri un iepakojums: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Birkas: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Ražošanas tehnoloģija: The material of the packaging is an aluminum can.
Dizaina izaicinājums: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Pētījums: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Iedvesma: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Projekta ilgums: The project started in September 2018 and finished in October 2018 Shenzhen.
Darbības plūsma: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Komandas dalībnieki: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Attēlu autori: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018