Mirzam: Monsters Collection Šokolādes Iepakojums — Backbone Branding

Darbs Mirzam: Monsters Collection Šokolādes Iepakojums, kura autors ir Backbone Branding, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Mirzam: Monsters Collection Šokolādes Iepakojums

Autors: Backbone Branding

Klients: Backbone Branding

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Mirzam: Monsters Collection Šokolādes Iepakojums

Šokolādes ražotājiem no AAE (Dubajas) bija nepieciešams zīmols ar rokām gatavotai šokolādei no pupiņām līdz tāfelītei. No nosaukuma un identitātes līdz produkta dizainam un iepakojumam komanda izstrādāja katru elementu ar aizraujošu stāstu par visu koncepciju. Tika izveidots zīmols, kura pamatā ir ceļojumi pa senajiem Austrumiem pa sen aizmirstiem okeāna maršrutiem un takām. Ceļojums no vienas valsts uz otru, tiekoties ar briesmoņiem un mītiskiem varoņiem. Iepakojuma dizains ir ilūzija par ceļojumu starp mītu un realitāti.

Atzinība

Par Zelta balva A' Design Award

Mirzam: Monsters Collection Šokolādes Iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Mirzam: Monsters Collection Šokolādes Iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mirzam: Monsters Collection Šokolādes Iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Izmēri un iepakojums: Width 31 mm x Depth 1 mm x Height 61 mm
Birkas: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Ražošanas tehnoloģija: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dizaina izaicinājums: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Pētījums: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Iedvesma: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Projekta ilgums: January-September 2015, Yerevan, Armenia
Darbības plūsma: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patenti: Copyrights belong to Mirzam Chocolate Makers
Komandas dalībnieki: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Attēlu autori: All Photo Credits to Bacbkone Branding