Digital Fashion Digitālās modes prezentācija — Fabrix World

Darbs Digital Fashion Digitālās modes prezentācija, kura autors ir Fabrix World, ir augsti novērtēts un ļoti prestižās 2026 Sudraba balva A' Design Award ieguvējs kategorijā Pasākumu un notikumu dizains.

SudrabaPasākums· 2026

Digital Fashion Digitālās modes prezentācija

Autors: Fabrix World

Klients: FabriX

Sudraba balva A' Design Award ieguvējs kategorijā Pasākums

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Dizains

Par Digital Fashion Digitālās modes prezentācija

Instalācija ComplexCon Hong Kong 2025 piedāvāja mazumtirdzniecības vidi, kas strukturēta caur fīgitālo sistēmu, apvienojot telpisko dizainu un interaktīvās saskarnes. AR pielaikošanas kioski, iebūvēti displeji un mobilā priekšpasūtījuma saskarne veidoja nepārtrauktu redzi tagad, pielaiko tagad, pasūti tagad secību. Izliektas atstarojošas virsmas un daudzvirzienu atvērumi virzīja apmeklētāju plūsmu, savukārt integrētā datu uztveršana nodrošināja reāllaika atgriezenisko saiti uz pieprasījumu balstītai ražošanai, ilustrējot hibrīdu pieeju mūsdienu modes mazumtirdzniecības videi.

Atzinība

Par Sudraba balva A' Design Award

Digital Fashion Digitālās modes prezentācija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Digital Fashion Digitālās modes prezentācija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Digital Fashion Digitālās modes prezentācija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Izmēri un iepakojums: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Birkas: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Ražošanas tehnoloģija: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Dizaina izaicinājums: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Pētījums: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Iedvesma: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Projekta ilgums: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Darbības plūsma: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Patenti: Copyrights belong to FabriX World, 2025
Komandas dalībnieki: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress