Kokorozashi Mirror Korporatīvās identitātes norādes — Unou Jikenn, Inc.

Darbs Kokorozashi Mirror Korporatīvās identitātes norādes, kura autors ir Unou Jikenn, Inc., ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2026

Kokorozashi Mirror Korporatīvās identitātes norādes

Autors: Unou Jikenn, Inc.

Klients: Mitsui & Co., Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Kokorozashi Mirror Korporatīvās identitātes norādes

Kokorozashi Mirror ir korporatīvās identitātes norāžu instalācija, kas izveidota uzņēmumam Mitsui & Co., Ltd. Norādes izvietotas stacijas pārejā, kas savieno ar uzņēmuma galveno mītni. Darbinieku un darba vides fotogrāfijas atspoguļo desmit uzņēmuma nodaļas. Uz attēliem uzklātie rokraksta vēstījumi pauž katras nodaļas mērķus un centienus. Pārejas galā atrodas spogulis ar zīmola devīzi It all begins with Kokorozashi. Skatītāji spogulī redz savu atspulgu kopā ar vēstījumu, kas rosina personisku pārdomu brīdi.

Atzinība

Par Bronzas balva A' Design Award

Kokorozashi Mirror Korporatīvās identitātes norādes ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Kokorozashi Mirror Korporatīvās identitātes norādes būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Kokorozashi Mirror Korporatīvās identitātes norādes lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Izmēri un iepakojums: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Birkas: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Ražošanas tehnoloģija: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Dizaina izaicinājums: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Pētījums: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Iedvesma: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Projekta ilgums: Published: August 28, 2025 to Present in Tokyo, Japan.
Darbības plūsma: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Komandas dalībnieki: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Attēlu autori: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.