Episode Conveni Dzīvojamā zīmola sistēma — Yiseo Kwon

Darbs Episode Conveni Dzīvojamā zīmola sistēma, kura autors ir Yiseo Kwon, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2026

Episode Conveni Dzīvojamā zīmola sistēma

Autors: Yiseo Kwon

Klients: Sk D&d

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Episode Conveni Dzīvojamā zīmola sistēma

Episode Conveni ir zīmola sistēma, kas izveidota dzīvojamo pakalpojumu servisam, kurš vērsts uz efektīvu pilsētas dzīvi. Identitāte ir veidota ap slēdža metaforu, lai būtiskos pakalpojumus varētu ieslēgt un nevajadzīgos elementus izslēgt. Sistēma ietver logotipa arhitektūru, tipogrāfijas un krāsu shēmu, kā arī ikonu valodu digitālajām saskarnēm. Norādes, digitālais saturs un komunikācija ar lietotājiem ievēro vienus un tos pašus vizuālos noteikumus. Rezultāts ir mērogojams un pielāgojams katrai atrašanās vietai, vienlaikus saglabājot konsekvenci.

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Par Bronzas balva A' Design Award

Episode Conveni Dzīvojamā zīmola sistēma ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Episode Conveni Dzīvojamā zīmola sistēma būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Episode Conveni Dzīvojamā zīmola sistēma lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Izmēri un iepakojums: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Birkas: branding, visual identity, logo system, design system, user experience
Ražošanas tehnoloģija: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Dizaina izaicinājums: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Pētījums: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Iedvesma: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Projekta ilgums: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Darbības plūsma: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patenti: Copyrights belong to SK D&D Co., Ltd., 2025.
Komandas dalībnieki: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim