94Hilook Korporatīvās identitātes dizains — Eason Liu and Elvis Ku

Darbs 94Hilook Korporatīvās identitātes dizains, kura autors ir Eason Liu and Elvis Ku, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2026

94Hilook Korporatīvās identitātes dizains

Autors: Eason Liu and Elvis Ku

Klients: DaDao International Brand Research & Design Institute

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

8,173

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #174826

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par 94Hilook Korporatīvās identitātes dizains

94HiLook ir korporatīvās identitātes sistēma, kas radīta hibrīdveikalam, kurā apvienots atlasītu preču lielveikals, yakiniku restorāns un kafijas bārs. Logotips apvieno vērša ragus, zivs asti un skaitli 94, lai atspoguļotu produktu izlasi no sauszemes un jūras. Sarkanā un melnā krāsu palete ir iedvesmojusies no japāņu lakas izstrādājumiem, savukārt zelta, zilā un gaiši pelēkā krāsa kalpo kā papildu krāsas. Dizains atsaucas uz Tokijas Cukidži tirgus amatnieku garu. Modulāri izkārtojuma noteikumi ļauj identitāti pielietot izkārtnēm, iepakojumam, veikala fasādei un sociālajiem medijiem.

Atzinība

Par Bronzas balva A' Design Award

94Hilook Korporatīvās identitātes dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka 94Hilook Korporatīvās identitātes dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. 94Hilook Korporatīvās identitātes dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Izmēri un iepakojums: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Birkas: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Ražošanas tehnoloģija: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Dizaina izaicinājums: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Pētījums: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Iedvesma: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Projekta ilgums: The project finished in 2025 in Taiwan.
Darbības plūsma: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.