Guijiu 20 Stipro alkoholisko dzērienu iepakojums — Liandong Zhang and Xueqian Zhang

Darbs Guijiu 20 Stipro alkoholisko dzērienu iepakojums, kura autors ir Liandong Zhang and Xueqian Zhang, ir augsti novērtēts un ļoti prestižās 2025 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2025

Guijiu 20 Stipro alkoholisko dzērienu iepakojums

Autors: Liandong Zhang and Xueqian Zhang

Klients: Guizhou Guijiu Group Co., Ltd

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Guijiu 20 Stipro alkoholisko dzērienu iepakojums

Guijiu 20 ir iepakojums ķīniešu baidzju stiprajam dzērienam. Pudele apvieno apaļu augšdaļu ar kvadrātveida korpusu — forma, kas saistīta ar tradicionālajiem priekšstatiem par harmoniju. Reljefa raksti ar tauriņiem, fēniksiem, putniem un zivīm ir aizgūti no Ķīnas Guidžou provinces etnisko grupu tradicionālajiem motīviem. Gadskārtu gredzenu līnijas un terašu līnijas norāda uz izturēšanas procesu un vietējo ainavu. Pudele ir izgatavota no augstas caurspīdības stikla ar metālisku vāciņu, un virsmas apstrāde piešķir stiklam keramikai līdzīgu tekstūru par zemākām izmaksām. Kvadrātveida korpuss arī uzlabo satvērienu.

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Guijiu 20 Stipro alkoholisko dzērienu iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Guijiu 20 Stipro alkoholisko dzērienu iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Guijiu 20 Stipro alkoholisko dzērienu iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Izmēri un iepakojums: box：140*110*275mm
bottle：115*62*223mm
Birkas: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Ražošanas tehnoloģija: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Dizaina izaicinājums: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Pētījums: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Iedvesma: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Projekta ilgums: The project launched in February 2021 and release to market in June 2024
Darbības plūsma: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Komandas dalībnieki: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Attēlu autori: Guizhou Guijiu Group Co., Ltd