Banov Store Grafiska raksta dizains — Yao Wu

Darbs Banov Store Grafiska raksta dizains, kura autors ir Yao Wu, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2025

Banov Store Grafiska raksta dizains

Autors: Yao Wu

Klients: Beijing Wuyao Cultural and Creative Co. Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Banov Store Grafiska raksta dizains

Banov Store ir grafiska raksta dizains, kas izveidots veikalam, kurš atrodas gar Desmit tūkstošu jūdžu tējas ceļa maršrutu Ķīnā. Tapešu raksti ir iedvesmoti no lielākajām pilsētām gar tējas ceļu, apvienojot pilsētu kontūras, dabas ainavas un dzīvnieku tēlus. Trīs rakstu kopas balstās uz vēsturiskās Ba Gong mājas arhitektoniskajām iezīmēm, kuras ir vienkāršotas un pārkārtotas vizuālos simbolos. Stils atsaucas uz deviņpadsmitā gadsimta mākslas un amatniecības dizainu. Raksti tiek izmantoti arī veikala telpās, izstādēs un produktu iepakojumā.

Atzinība

Par Bronzas balva A' Design Award

Banov Store Grafiska raksta dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Banov Store Grafiska raksta dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Banov Store Grafiska raksta dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
Izmēri un iepakojums: The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
Birkas: graphic，Panoff's Gifts
Ražošanas tehnoloģija: The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
Dizaina izaicinājums: How to integrate the art style of the 19th century into modern creation is our focus
Pētījums: As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
Iedvesma: As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
Projekta ilgums: The project started in Beijing in January 2024 and was completed in Beijing in February 2024
Darbības plūsma: Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
Komandas dalībnieki: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao