Moutai Prince Alkoholisko dzērienu pudeles iepakojums — Chengdu Wanjiazu Technology Co., Ltd

Darbs Moutai Prince Alkoholisko dzērienu pudeles iepakojums, kura autors ir Chengdu Wanjiazu Technology Co., Ltd, ir augsti novērtēts un ļoti prestižās 2025 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2025

Moutai Prince Alkoholisko dzērienu pudeles iepakojums

Autors: Chengdu Wanjiazu Technology Co., Ltd

Klients: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

192,019

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #169050

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Moutai Prince Alkoholisko dzērienu pudeles iepakojums

Moutai Prince ir iepakojuma dizains 500 ml ķīniešu stipro alkoholisko dzērienu pudelei. Pudeles pamatne savu izliekto formu aizgūst no sezama pākstis, bet augšdaļa atdarina ziedošu sezama ziedu. T veida korķis apvieno sezama ziedlapu motīvus ar piecu dzērvju ilustrāciju. Korķis ir izgatavots ar metāla reljefspiedumu, kas rada detalizētu trīsdimensiju faktūru. Pamatne ir apdarināta ar samta faktūru, kas ir patīkama rokā. Krāsu gamma izmanto elegantu mērces toni ar bronzas un zeltījuma zelta niansēm. Diagonālu etiķeti uz visterijas purpura fona ietver zeltainu kviešu vārpu rakstu ietvars.

Atzinība

Par Zelta balva A' Design Award

Moutai Prince Alkoholisko dzērienu pudeles iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Moutai Prince Alkoholisko dzērienu pudeles iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Moutai Prince Alkoholisko dzērienu pudeles iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Izmēri un iepakojums: A bottle contains 500ml
Birkas: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ražošanas tehnoloģija: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Dizaina izaicinājums: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Pētījums: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Iedvesma: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Projekta ilgums: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Darbības plūsma: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Komandas dalībnieki: General Manager and Design Director: Jingan Jia