Yummy Ip ilustrācija — Du Qingyu and Zhang Jun

Darbs Yummy Ip ilustrācija, kura autors ir Du Qingyu and Zhang Jun, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2025

Yummy Ip ilustrācija

Autors: Du Qingyu and Zhang Jun

Klients: Joy Studio

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Par Yummy Ip ilustrācija

Šis ilustrāciju kopums ir iedvesmots no ikdienas dzīves vienkāršo prieku iemūžināšanas. Krāsu kombinācija ir paredzēta, lai radītu jautru atmosfēru un izraisītu cilvēku priecīgās emocijas. Personu mīlestība pret ēdienu ir parādīta ar viņu sejas izteiksmēm un ķermeņa izmaiņām, turot ēdienu. Šo ilustrāciju kopumu var izmantot zīmola popularizēšanai un produktu iepakojumam, lai uzlabotu zīmola atpazīstamību un apmierinātu lietotāju emocionālās prasības.

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Par Bronzas balva A' Design Award

Yummy Ip ilustrācija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Yummy Ip ilustrācija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Yummy Ip ilustrācija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Izmēri un iepakojums: Image size 1800Pixels x 1800Pixels
Birkas: character design, food, colorful, illustration, happiness
Ražošanas tehnoloģija: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Dizaina izaicinājums: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Pētījums: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Iedvesma: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Projekta ilgums: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Darbības plūsma: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Komandas dalībnieki: Du Qingyu
Zhang Jun
Attēlu autori: Du Qingyu