Xijiu Matured Liquor Alkoholisko dzērienu iepakojums — Chengdu Times Fashion Art Design Co., Ltd

Darbs Xijiu Matured Liquor Alkoholisko dzērienu iepakojums, kura autors ir Chengdu Times Fashion Art Design Co., Ltd, ir augsti novērtēts un ļoti prestižās 2025 Platīna balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

PlatīnaIepakojums· 2025

Xijiu Matured Liquor Alkoholisko dzērienu iepakojums

Autors: Chengdu Times Fashion Art Design Co., Ltd

Klients: Guizhou Xijiu Co..ltd

Platīna balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Xijiu Matured Liquor Alkoholisko dzērienu iepakojums

Xijiu Matured Liquor ir iepakojuma dizains ķīniešu stipro alkoholisko dzērienu sērijai. Pudele saglabā zīmola klasisko bungas siluetu un atsaucas uz Pils muzejā glabāta priekšmeta apļveida formu — formu, kas tradicionālajā ķīniešu kultūrā saistīta ar pilnību un harmoniju. Izturēšanas laika norādes — 15 un 30 gadi — ir lāzergravētas plūstošu lenšu veidā. Korķim ir četrpusīga labvēlību simbolizējoša forma, un tas atveras un aizveras raiti. Iekšpusē oriģināla kokgriezuma stila ilustrācija attēlo Čišui upes krastu ainavu un brūvēšanas sastāvdaļas. Ārējā kaste ir ērti pārnēsājama un uzglabājama.

Atzinība

Par Platīna balva A' Design Award

Xijiu Matured Liquor Alkoholisko dzērienu iepakojums ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Xijiu Matured Liquor Alkoholisko dzērienu iepakojums parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Xijiu Matured Liquor Alkoholisko dzērienu iepakojums ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Izmēri un iepakojums: 150mm*50mm*180mm
Birkas: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Ražošanas tehnoloģija: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Dizaina izaicinājums: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Pētījums: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Iedvesma: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Projekta ilgums: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Darbības plūsma: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Komandas dalībnieki: Xiaohu Feng
Xian Huo
Lei Wang