The Impression of Feixi Plakāts — Feixi Digital Culture and Media

Darbs The Impression of Feixi Plakāts, kura autors ir Feixi Digital Culture and Media, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2024

The Impression of Feixi Plakāts

Autors: Feixi Digital Culture and Media

Klients: Feixi Digital Culture and Media

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par The Impression of Feixi Plakāts

"Feisi iespaids" ir plakāts, kas veidots, lai atspoguļotu Feisi apgabala identitāti. Ķīniešu hieroglifi, kas apzīmē vārdu "Feisi", veido centrālo vizuālo elementu un ir attēloti kaligrāfijas stilā. Pirmā rakstzīmes silueta iekšpusē redzama moderna arhitektūra un jaunākie attīstības sasniegumi, piemēram, tilti, ātrgaitas dzelzceļi un ēkas. Otrā rakstzīmes siluetā redzamas senas celtnes un vēsturiskas kultūras vietas. Kaligrāfija ir zīmēta ar roku un pēc tam apvienota ar izvēlētajiem attēliem, izmantojot attēlu apstrādes programmatūru. Plakāta izmērs ir 297 x 210 milimetri.

Atzinība

Par Dzelzs balva A' Design Award

The Impression of Feixi Plakāts ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka The Impression of Feixi Plakāts būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. The Impression of Feixi Plakāts tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Izmēri un iepakojums: 297mmX210mm
Birkas: Printed, Poster, Feixi, Design, Impactful, Visual
Ražošanas tehnoloģija: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Dizaina izaicinājums: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Pētījums: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Iedvesma: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Projekta ilgums: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Darbības plūsma: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Komandas dalībnieki: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu