Fruit Bar Uzkodu iepakojums — Olha Takhtarova

Darbs Fruit Bar Uzkodu iepakojums, kura autors ir Olha Takhtarova, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Fruit Bar Uzkodu iepakojums

Autors: Olha Takhtarova

Klients: SOTB and D

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Fruit Bar Uzkodu iepakojums

Fruit Bar ir iepakojuma dizains dabīgu uzkodu batoniņu klāstam. Uzkodas ir izgatavotas no riekstiem, augļiem un sēklām, bez mākslīgām piedevām. Katrs veids, tostarp aprikoze, vīģes, plūme, dateles un daudzaugļu variants, tiek pasniegts iepakojumā, kura izmērs ir 140 x 130 milimetri. Spilgti krāsu pārejas violetos, oranžos, zaļos, zilos un sarkanos toņos nošķir dažādos veidus plauktā. Ilustrēti tēli attēlo katru augli un pauž enerģiju un prieku. Katram produktam tika izveidots individuāls logotips, lai atbalstītu ātru atpazīstamību un piešķirtu zīmolam draudzīgu tēlu.

Atzinība

Par Dzelzs balva A' Design Award

Fruit Bar Uzkodu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Fruit Bar Uzkodu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Fruit Bar Uzkodu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Izmēri un iepakojums: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Birkas: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Ražošanas tehnoloģija: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Dizaina izaicinājums: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Pētījums: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Iedvesma: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Projekta ilgums: Poland. The project began in January 2023 and ended in June 2023
Darbības plūsma: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.