Summer Palace Tour Zīmola dizains — YeZhang

Darbs Summer Palace Tour Zīmola dizains, kura autors ir YeZhang, ir augsti novērtēts un ļoti prestižās 2024 Zelta balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

ZeltaGrafika· 2024

Summer Palace Tour Zīmola dizains

Autors: YeZhang

Klients: Beijing Jiaotong University

Zelta balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Summer Palace Tour Zīmola dizains

Summer Palace Tour ir zīmola dizains, kas radīts Pekinas Vasaras pils jubilejas tūrei. Trīs galvenie arhitektūras kompleksi ir attēloti 2.5D stilā, aptverot vairāk nekā 20 tradicionālās ķīniešu ēkas melnā, sarkanā un zaļā krāsā. Dizains tiek izmantots publicitātes materiālos, biroja piederumos un suvenīros, kas drukāti uz krītotā mākslas papīra un kraftpapīra, izmantojot sietspiedi un zelta folijas spiedumu. Kraftpapīra kastē ievietoti divi plakāti, četri atslēgu piekariņi, līmlente, aploksne un piezīmju grāmatiņa. Apmeklētāji var paņemt dārza mantojumu līdzi savās rokās.

Atzinība

Par Zelta balva A' Design Award

Summer Palace Tour Zīmola dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Summer Palace Tour Zīmola dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Summer Palace Tour Zīmola dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Izmēri un iepakojums: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Birkas: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Ražošanas tehnoloģija: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Dizaina izaicinājums: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Pētījums: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Iedvesma: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Projekta ilgums: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Darbības plūsma: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patenti: This work is all original images not copyrighted.
Komandas dalībnieki: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Attēlu autori: This work is all original images not copyrighted.