Darbs Arts Fund Vizuālā identitāte, kura autors ir Zeyu Wu, ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2024

Arts Fund Vizuālā identitāte

Autors: Zeyu Wu

Klients: Yilin Wang

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

94,979

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #157359

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Arts Fund Vizuālā identitāte

Arts Fund ir vizuālās identitātes sistēma, kas izveidota tēlu dizaina talantu apmācības programmai. Dizains apvieno burtus CUZ ar tradicionālajiem ķīniešu operas motīviem. Ķīniešu elementi ir izvietoti kopā ar latīņu burtiem, lai izteiktu kultūras apmaiņu starp Austrumiem un Rietumiem. Kopējā struktūra seko Šveices internacionālajam stilam, kuru pēc tam pārtrauc CUZ burtu formas, radot formu, kas ir gan funkcionāla, gan postmoderna. Sistēma tiek pielietota plakātiem, skrejlapām, ielūgumiem un baneriem. Mērķis ir iepazīstināt jaunāku auditoriju ar ķīniešu operas kultūru.

Atzinība

Par Sudraba balva A' Design Award

Arts Fund Vizuālā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Arts Fund Vizuālā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Arts Fund Vizuālā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Izmēri un iepakojums: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Birkas: regional culture，Tangible cultural heritage，Graphic design
Ražošanas tehnoloģija: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Dizaina izaicinājums: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Pētījums: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Iedvesma: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Projekta ilgums: The project started in Hangzhou in February 2023 and will end in October 2023.
Darbības plūsma: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Komandas dalībnieki: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu