Ings Ādas kopšanas iepakojums — Jason Chan - Offesc Design

Darbs Ings Ādas kopšanas iepakojums, kura autors ir Jason Chan - Offesc Design, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Ings Ādas kopšanas iepakojums

Autors: Jason Chan - Offesc Design

Klients: Ings Yingshu Group

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Ings Ādas kopšanas iepakojums

"Ings" ir iepakojuma dizains, kas radīts ādas kopšanas produktu līnijai. Dizainā izmantota lodes forma kā metafora ādas dziļāko slāņu sasniegšanai. Arhitektoniskie paņēmieni rada daudzdimensionālu noformējumu, kas pauž zīmola profesionālo tehnoloģiju. Oriģinālais logotips ir vienkāršots, lai galvenie zīmola elementi paliktu skaidri saskatāmi dažādos produktu veidos. No plastmasas brīvas, ar rāvējslēdzēju aprīkotas kurjerkastes aizstāj līmi, FSC sertificēts šūnveida papīrs nodrošina triecienu absorbciju, bet sojas tinte veicina noārdīšanos.

Atzinība

Par Dzelzs balva A' Design Award

Ings Ādas kopšanas iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Ings Ādas kopšanas iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Ings Ādas kopšanas iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Izmēri un iepakojums: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Birkas: Love Self, Nature, Real, Science, Technology
Ražošanas tehnoloģija: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Dizaina izaicinājums: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Pētījums: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Iedvesma: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Projekta ilgums: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Darbības plūsma: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Attēlu autori: Photographer Ings, shanghai, 2022