Darbs Dragonpass Zīmola identitāte, kura autors ir Mtc Brand Consultancy, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2023

Dragonpass Zīmola identitāte

Autors: Mtc Brand Consultancy

Klients: DragonPassCompanyLimited

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

50,704

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #150900

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Dragonpass Zīmola identitāte

Dragonpass ir zīmola identitāte, kas izstrādāta dalības priekšrocību un ceļojumu pakalpojumu sniedzējam. Jaunais simbols apvieno burvju nūjiņas vilkuma līniju ar sākuma burtu D, veidojot dinamisku zīmi, kas šķērso vairākas dimensijas. Sākotnējā sarkanā palete ir papildināta ar violeto un citiem toņiem, piešķirot identitātei modernāku raksturu. Palīggrafika nodrošina elastību dažādos pielietojumos. Vienkāršotā vizuālā sistēma aizstāj novecojušo emblēmu un atbalsta starptautiskāku zīmola tēlu.

Atzinība

Par Sudraba balva A' Design Award

Dragonpass Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Dragonpass Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Dragonpass Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Birkas: VI reshape, travel, magician, color activation, interactivity
Ražošanas tehnoloģija: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Dizaina izaicinājums: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Pētījums: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Iedvesma: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Projekta ilgums: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Darbības plūsma: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.