Darbs Shacheng Laojiao Iepakojums, kura autors ir Wu Yao, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Shacheng Laojiao Iepakojums

Autors: Wu Yao

Klients: Huailai Great Wall Wine Marketing Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Shacheng Laojiao Iepakojums

Ar vienādu pudeles formu pudelei ir divas krāsas: viena sarkana un viena dzeltena. Uz pudeles korpusa ir uzkrāsotas Shacheng dabiskās un ekoloģiskās alus pagatavošanas īpašības. Brūvēšanas izejvielas un brūvēšanas process ir iezīmētas baltā zelta pavedienā, ko izmanto sarkanām pudelēm. Ārējās kastes apakšējā krāsa ir dzeltena un sarkana. Dzeltenā iedvesma nāk no dzeltenās glazūras Yongzheng perioda Qing dinastijā, bet sarkanā iedvesma nāk no Kangxi perioda Langyao sarkanās krāsas.

Atzinība

Par Bronzas balva A' Design Award

Shacheng Laojiao Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Shacheng Laojiao Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Shacheng Laojiao Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Izmēri un iepakojums: 320mm x 285mm x 110mm
Birkas: Packaging,Gift box，wine，Shacking,Old Cellar
Ražošanas tehnoloģija: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Dizaina izaicinājums: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Pētījums: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Iedvesma: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Projekta ilgums: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Darbības plūsma: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Komandas dalībnieki: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao