The Brollach Viena Iesala Īru Viskijs — Tiago Russo and Katia Martins

Darbs The Brollach Viena Iesala Īru Viskijs, kura autors ir Tiago Russo and Katia Martins, ir augsti novērtēts un ļoti prestižās 2023 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2023

The Brollach Viena Iesala Īru Viskijs

Autors: Tiago Russo and Katia Martins

Klients: The Craft Irish Whiskey Co.

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par The Brollach Viena Iesala Īru Viskijs

Brollach ir traucētājs. Tas ir dzimis no tradīcijām, bet nav saistīts ar konvencijām, un tas ir viskijs, kas vienlaikus ir lepns Īrijas vēstures produkts, tomēr iezīmē jaunu ceļu. Tā ir kulminācija ilgiem un personiskiem meklējumiem pēc viskija, kas būtu cienīgs ģimenes godināšanai, un tas būtu viens no labākajiem jebkad ražotajiem īru viskijiem. Tas ir nepārspējami izcils viskijs, kas iemieso dizainu, meistarību, prasmi un uzmanību detaļām, ko The Craft Irish Whiskey Co. ielej katrā pudelē.

Atzinība

Par Zelta balva A' Design Award

The Brollach Viena Iesala Īru Viskijs ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka The Brollach Viena Iesala Īru Viskijs būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Brollach Viena Iesala Īru Viskijs izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Izmēri un iepakojums: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Birkas: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Ražošanas tehnoloģija: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Dizaina izaicinājums: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Pētījums: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Iedvesma: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Projekta ilgums: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Darbības plūsma: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Komandas dalībnieki: Tiago Russo
Katia Martins
Attēlu autori: The Craft Irish Whiskey Co.