Darbs Heralbony Iepakojums, kura autors ir Atsushi Morita, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Heralbony Iepakojums

Autors: Atsushi Morita

Klients: Paper Parade Inc.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Heralbony Iepakojums

Heralbony ir iepakojuma sērija, kas radīta mākslas un dzīvesstila zīmolam, kurš mākslinieku ar invaliditāti darbus izmanto modē un interjera dizainā. Vienots zils papīrs, izvēlēts no vairāk nekā 9 000 papīra veidiem, tiek izmantots visiem iepakojuma un zīmolvedības rīkiem, kuriem pieskaras klienti. Zilā ir Pasaules autisma dienas simboliskā krāsa. Izvēlētais papīrs ir biezs, un tam piemīt amatnieciska faktūra. Tiek izmantota tikai folijas spiedne, vienā pozīcijā un vienā izmērā, kas ļauj izslēgt krāsu korektūras posmu un saglabāt zemas izmaksas. Sērijā ietilpst produktu kastes, dāvanu kastes un iepirkumu maisiņi.

Atzinība

Par Sudraba balva A' Design Award

Heralbony Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Heralbony Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Heralbony Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Izmēri un iepakojums: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Birkas: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Ražošanas tehnoloģija: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Dizaina izaicinājums: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Pētījums: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Iedvesma: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Projekta ilgums: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Darbības plūsma: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Attēlu autori: Photographer Yusuke Tsuchida, 2019 to 2022.