Spot On Interaktīvā Gaismas Instalācija — Responsive Spaces and Michael Holzer

Darbs Spot On Interaktīvā Gaismas Instalācija, kura autors ir Responsive Spaces and Michael Holzer, ir augsti novērtēts un ļoti prestižās 2023 Zelta balva A' Design Award ieguvējs kategorijā Instalāciju dizains.

ZeltaInstalācija· 2023

Spot On Interaktīvā Gaismas Instalācija

Autors: Responsive Spaces and Michael Holzer

Klients: Creative Region / City of Linz

Zelta balva A' Design Award ieguvējs kategorijā Instalācija

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Dizains

Par Spot On Interaktīvā Gaismas Instalācija

Tukši skatlogi ir garlaicīgi. Īpaši Covid-19 pandēmijas dēļ tukši skatlogi kļuva par vēl aktuālāku lietu Lincas pilsētai. Bet jo īpaši lieliskās vietās visā pilsētā šīs telpas ir arī neizmantotas prezentācijas zonas, kuras tikmēr var izmantot lietderīgi. Tāpēc šī unikālā skatloga uzstādīšana un "Spot On" aiz tā tika izstrādāti. Interaktīvas gaismas instalācijas pārvērš tukšus logus saistošos un neparastos mākslas darbos, vienlaikus piedāvājot vietējiem uzņēmumiem vērtīgu pagaidu skatuvi. Mēs. Mīlestība. Linca.

Atzinība

Par Zelta balva A' Design Award

Spot On Interaktīvā Gaismas Instalācija ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Spot On Interaktīvā Gaismas Instalācija būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Spot On Interaktīvā Gaismas Instalācija izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Izmēri un iepakojums: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Birkas: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Ražošanas tehnoloģija: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Dizaina izaicinājums: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Pētījums: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Iedvesma: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Projekta ilgums: Since August 2021 in Linz
Darbības plūsma: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Komandas dalībnieki: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Attēlu autori: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus