Darbs Mohanii Zīmola identitāte, kura autors ir Wei Sun, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2023

Mohanii Zīmola identitāte

Autors: Wei Sun

Klients: DOTONE Brand Design

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Mohanii Zīmola identitāte

Mohanii ir zīmola identitāte, kas radīta modes zīmolam ar saknēm austrumu kultūrā. Logotipa pamatā ir latīņu burti, kas piešķir zīmolam vienkāršu un starptautisku toni. Burts M ir centrālais simbols un norāda uz tušu, sasaistot zīmi ar ķīniešu kaligrāfiju. Serifu formas un kontūrlīnijas ir apvienotas un interpretētas no jauna. Burti M un H ir izcelti, savukārt pārējie burti ir samazināti, tādējādi veidojot vizuālus slāņus. Simbolu var atkārtot, sadalīt daļās un komponēt no jauna, un to var pielietot jebkurā medijā.

Atzinība

Par Sudraba balva A' Design Award

Mohanii Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Mohanii Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mohanii Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Izmēri un iepakojums: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Birkas: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Ražošanas tehnoloģija: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Dizaina izaicinājums: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Pētījums: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Iedvesma: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Projekta ilgums: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Darbības plūsma: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patenti: All copyrights DOTONE Brand Design,2020
Attēlu autori: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020