Bank of England Fotogrāfija — Matteo Ruisi

Darbs Bank of England Fotogrāfija, kura autors ir Matteo Ruisi, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Fotogrāfijas un fotomanipulācijas dizains.

BronzasFotogrāfija· 2022

Bank of England Fotogrāfija

Autors: Matteo Ruisi

Klients: Bank of England

Bronzas balva A' Design Award ieguvējs kategorijā Fotogrāfija

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Dizains

Par Bank of England Fotogrāfija

Viena no Anglijas Bankas funkcijām ir drukāt banknotes. Britu mārciņu banknotēm ir dažādas īpašības, kas tās padara unikālas. Banknošu fotogrāfija ir ieviesta kā daļa no plašāka vizuālās identitātes projekta, taču banknotes var reproducēt tikai ievērojot stingrus noteikumus. Fotogrāfijas, uzņemtas ar makro objektīvu, attēlo drošības elementus, personāžus un to dizaina skaistumu. Attēli ir sagrupēti 3 kategorijās: banknošu grupas, detaļas un abstraktie.

Atzinība

Par Bronzas balva A' Design Award

Bank of England Fotogrāfija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Bank of England Fotogrāfija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Bank of England Fotogrāfija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Izmēri un iepakojums: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Birkas: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Ražošanas tehnoloģija: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Dizaina izaicinājums: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Pētījums: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Iedvesma: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Projekta ilgums: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Darbības plūsma: Images for branded photography can be used on digital and print applications.
Patenti: Bank of England
Komandas dalībnieki: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Attēlu autori: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell