Darbs Top Mercury Mājaslapa, kura autors ir Daniel Houle, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Tīmekļa vietņu un tīmekļa dizains.

DzelzsTīmeklis· 2023

Top Mercury Mājaslapa

Autors: Daniel Houle

Klients: Azuro Digital

Dzelzs balva A' Design Award ieguvējs kategorijā Tīmeklis

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Krāsas

Dizains

Par Top Mercury Mājaslapa

Top Mercury ir mājaslapa, kas izveidota sociālo mediju reklāmas aģentūrai. Mājaslapā izmantoti kustību efekti, animācijas un oriģinālas ilustrācijas, lai radītu tīru un mūsdienīgu estētiku. Dizains tika veidots ar Figma un izstrādāts ar Webflow, un tas ir pilnībā adaptīvs visās ierīcēs, pārlūkprogrammās un ekrānu izmēros. Pogas un saites ļauj apmeklētājiem mijiedarboties ar dažādām sadaļām. Kustība tika saglabāta smalka, lai saskarne paliktu skaidra un vienkārši uztverama. Mājaslapa sasniedza 8 procentu konversijas līmeni, kas pārsniedz nozares atsauces vērtību 5 procenti.

Atzinība

Par Dzelzs balva A' Design Award

Top Mercury Mājaslapa ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Top Mercury Mājaslapa būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Top Mercury Mājaslapa tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Izmēri un iepakojums: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Birkas: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Ražošanas tehnoloģija: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Dizaina izaicinājums: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Pētījums: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Iedvesma: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Projekta ilgums: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Darbības plūsma: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Attēlu autori: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.