Career Science Mācību lietotne — Centrick

Darbs Career Science Mācību lietotne, kura autors ir Centrick, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Mobilo tehnoloģiju, lietotņu un programmatūras dizains.

BronzasMobilais· 2022

Career Science Mācību lietotne

Autors: Centrick

Klients: Centrick Marketing Solutions LLP

Bronzas balva A' Design Award ieguvējs kategorijā Mobilais

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Verificēt balvas statusu dizainam #139463

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Krāsas

Dizains

Par Career Science Mācību lietotne

Career Science ir mobilā mācību lietotne studentiem un iesācēja līmeņa profesionāļiem. Saskarne balstīta uz pazīstamām ikdienas lietotnēm, tāpēc navigācija šķiet intuitīva. Kursu izvēlne veidota kā mūzikas atskaņošanas saraksts, un sarežģīta analīze skaidrota ar vienkāršu grafiku palīdzību. Karjeras progress attēlots kā karte, kas zarojas jaunās iespējās. Līderu saraksti seko spēļu formātiem, un iespējas tiek pasniegtas kā kolekcionējamas kartes. Ekrāni izmanto 16x9 attiecību un pielāgojas dažādām ierīcēm. Mērķis ir padarīt karjeras apguvi skaidru un rotaļīgu.

Atzinība

Par Bronzas balva A' Design Award

Career Science Mācību lietotne ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Career Science Mācību lietotne būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Career Science Mācību lietotne lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Izmēri un iepakojums: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Birkas: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Ražošanas tehnoloģija: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Dizaina izaicinājums: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Pētījums: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Iedvesma: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Projekta ilgums: May 2021 to August 2021, Mumbai, India
Darbības plūsma: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Komandas dalībnieki: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh