Gradient Vodka Soda Vodkas un sodas iepakojums — Mark Rowe and John Eresman

Darbs Gradient Vodka Soda Vodkas un sodas iepakojums, kura autors ir Mark Rowe and John Eresman, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Gradient Vodka Soda Vodkas un sodas iepakojums

Autors: Mark Rowe and John Eresman

Klients: Gradient Beverages Corp.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Gradient Vodka Soda Vodkas un sodas iepakojums

Gradient ir iepakojuma dizains vodkas un sodas dzērienu jauktai pakai. Pakā ietilpst sešas gludas 355 mililitru bundžas ar pakāpeniski samazinošos alkohola stiprumu — 8, 7, 6, 4, 3 un 2 procenti tilpuma. Bundžas atrodas vienā rindā kastes iekšpusē, un punktu matricas raksts izgaist no tumša uz gaišu visā rindā. Slīps perforācijas caurgriezums atver kastu no stiprākā gala uz vieglāko galu, tādējādi bundžas tiek izņemtas šādā secībā. Šāds izkārtojums veicina mērenību vakara laikā. Piedāvātas trīs garšas: avene-citrons, gurķis-piparmētra un laims.

Atzinība

Par Bronzas balva A' Design Award

Gradient Vodka Soda Vodkas un sodas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Gradient Vodka Soda Vodkas un sodas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Gradient Vodka Soda Vodkas un sodas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Izmēri un iepakojums: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Birkas: gradient, moderation, vodka soda, seltzer, gradually reducing,
Ražošanas tehnoloģija: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Dizaina izaicinājums: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Pētījums: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Iedvesma: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Projekta ilgums: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Darbības plūsma: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Komandas dalībnieki: Creative Director: John Eresman
Designer: Mark Rowe