WWI Cultural Trail Ceļvedis, Karte — Martino Spreafico

Darbs WWI Cultural Trail Ceļvedis, Karte, kura autors ir Martino Spreafico, ir augsti novērtēts un ļoti prestižās 2022 Dzelzs balva A' Design Award ieguvējs kategorijā Drukas un publicēto mediju dizains.

DzelzsDruka· 2022

WWI Cultural Trail Ceļvedis, Karte

Autors: Martino Spreafico

Klients: Emanuela Spedicato, SeTe srl

Dzelzs balva A' Design Award ieguvējs kategorijā Druka

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Verificēt balvas statusu dizainam #136363

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Krāsas

Dizains

Par WWI Cultural Trail Ceļvedis, Karte

Pirmā pasaules kara kultūras taka ir ceļvedis ar salokāmu karti kalnu takai Itālijas Alpos. Grāmatai ir 94 lappuses, un tās izmēri ir 185 x 235 milimetri. Pēdējās lappuses papīra salocījumā ir ievietota karte mērogā 1:25000, kas atveras līdz 700 x 700 milimetriem. Astoņi takas posmi ir aprakstīti, norādot garumu, augstumu virs jūras līmeņa un nepieciešamo laiku. Senas fotogrāfijas, dzejoļi un īsi teksti atgādina par Pirmo pasaules karu šajos pašos kalnos. Tumši zaļa krāsu palete un rakstāmmašīnas stila fonti rada laikmetam atbilstošu noskaņu. Pārgājienu dalībnieki maršrutā var ņemt līdzi tikai vieglāko karti.

Atzinība

Par Dzelzs balva A' Design Award

WWI Cultural Trail Ceļvedis, Karte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka WWI Cultural Trail Ceļvedis, Karte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. WWI Cultural Trail Ceļvedis, Karte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Izmēri un iepakojums: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Birkas: book, world war I, map, cultural trail
Ražošanas tehnoloģija: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Dizaina izaicinājums: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Pētījums: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Iedvesma: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Projekta ilgums: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Darbības plūsma: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Komandas dalībnieki: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari