Across Plakāts — Xuguang Zhu and Chao Yang

Darbs Across Plakāts, kura autors ir Xuguang Zhu and Chao Yang, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2022

Across Plakāts

Autors: Xuguang Zhu and Chao Yang

Klients: Zhejiang Sci-Tech University

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

41,168

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #136202

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Across Plakāts

Across ir plakāts, kas radīts digitālās mākslas festivālam, kurš veltīts Helanas kalnu klinšu mākslai Ķīnā. Plakāts ir drukāts uz lentikulārā materiāla. Viens attēls parāda oriģinālo Helanas kalnu motīvu, bet otrs — tā paša motīva modernu digitālo versiju. Mainoties skatīšanās leņķim, senais motīvs izgaist un parādās digitālais motīvs. Tradicionālais attēls tika gleznots ar tintes, tējas, želatīna un zelta pulvera maisījumu, kas uzklāts ar šļakstīšanas paņēmienu, lai radītu klintij līdzīgu tekstūru. Across mērķis ir saglabāt un dalīties ar apdraudētu senu kultūru.

Atzinība

Par Sudraba balva A' Design Award

Across Plakāts ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Across Plakāts būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Across Plakāts ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Izmēri un iepakojums: Poster: 1855mm*30mm*465mm
Birkas: Chinese tradition, internationalism, rock art, cultural relics
Ražošanas tehnoloģija: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Dizaina izaicinājums: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Pētījums: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Iedvesma: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Projekta ilgums: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Darbības plūsma: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Komandas dalībnieki: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang