Pentaheal Clinic Rebranding Zīmola identitāte — Pentaheal and Eidetic

Darbs Pentaheal Clinic Rebranding Zīmola identitāte, kura autors ir Pentaheal and Eidetic, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2022

Pentaheal Clinic Rebranding Zīmola identitāte

Autors: Pentaheal and Eidetic

Klients: Eidetic Marketing

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Par Pentaheal Clinic Rebranding Zīmola identitāte

Pentaheal Clinic pārmarkošana ir zīmola identitāte, kas izveidota Korejas medicīnas klīnikai, kura specializējas funkcionālajā medicīnā. Identitātes galvenais motīvs ir pagarinājums. Universālais medicīnas krusta simbols tiek izmantots kā vienkārša vizuālā valoda, kuru var atpazīt pacienti no daudzām valstīm. Simbols apvieno krustu ar burtiem P un H, kas ir klīnikas nosaukuma abreviatūra. Simbola ass pagarinās abos virzienos, tāpēc zīme piemērota dažādu formu un izmēru lietojumiem. Katram Seulas klīnikas stāvam tika izstrādāta atsevišķa signalizācijas sistēma.

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Par Bronzas balva A' Design Award

Pentaheal Clinic Rebranding Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Pentaheal Clinic Rebranding Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Pentaheal Clinic Rebranding Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Izmēri un iepakojums: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Birkas: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Ražošanas tehnoloģija: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Dizaina izaicinājums: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Pētījums: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Iedvesma: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Projekta ilgums: The project started in July 2021 and finished in December 2021 in Seoul.
Darbības plūsma: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Komandas dalībnieki: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic