Plant Selected Dzērienu iepakojums — Blackandgold Shanghai

Darbs Plant Selected Dzērienu iepakojums, kura autors ir Blackandgold Shanghai, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Plant Selected Dzērienu iepakojums

Autors: Blackandgold Shanghai

Klients: Yili Group

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

12,631

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #134253

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Plant Selected Dzērienu iepakojums

Plant Selected ir iepakojuma dizains augu izcelsmes dzērienu klāstam. Tvertne ir PET pudele, kas pārklāta ar matētu plēvi, un tās izmēri ir 60 mm platumā, 60 mm dziļumā un 177 mm augstumā. Zaļā krāsa tiek izmantota sojas dzērienam, bet zilā — auzu dzērienam. Produkta nosaukums ir veidots lielā, grafiti stila angļu valodas fontā, un burtos ir iekļauti zelta krāsas sojas pupiņu un auzu attēli. Pilnībā krāsains fons veido izteiksmīgu krāsu bloku plauktā. Produkta priekšrocības ir izvietotas apakšā, lai informētu patērētājus.

Atzinība

Par Bronzas balva A' Design Award

Plant Selected Dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Plant Selected Dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Plant Selected Dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Izmēri un iepakojums: Width 60 mm x Depth 60 mm x Height 177 mm
Birkas: Packaging, plant-based Beverage, plant milk, China
Ražošanas tehnoloģija: PET bottle covered with Matte film
Dizaina izaicinājums: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Pētījums: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Iedvesma: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Projekta ilgums: The project started in September, 2020 and the product is launched in March, 2021
Darbības plūsma: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patenti: All photos and video credits to blackandgold Shanghai, 2022.
Komandas dalībnieki: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN