Gregory Donut Donutu iepakojums — Stora Enso China Packaging

Darbs Gregory Donut Donutu iepakojums, kura autors ir Stora Enso China Packaging, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Gregory Donut Donutu iepakojums

Autors: Stora Enso China Packaging

Klients: Stora Enso China Packaging

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Gregory Donut Donutu iepakojums

Gregory Donut ir uz papīra bāzes veidots iepakojuma dizains donutiem, ko pārdod kā līdzņemamu ēdienu. Viss redzamais papīrs atbilst pārtikas kontakta prasībām. Uzmava ir izgatavota no augstas izturības FBB kartona, pārklāta ar ūdens bāzes matētu laku, kas aizsargā apdruku, un apdrukāta ar pārtikas kvalitātes sojas tinti. Deviņdesmit grādu rotācijas konstrukcija ļauj iesaiņotājam ātri salocīt kastīti, tāpēc iepakojumu var transportēt plakanā veidā. Katrā kastītē ietilpst seši donuti, un divi uzmavas roktura izmēri ir piemēroti sešu vai divpadsmit gabalu iepakojumiem. Tumši zilā krāsā veidotā grafika ar donutu un kviešu ilustrācijām atsauc atmiņā jūrnieku kultūru.

Atzinība

Par Bronzas balva A' Design Award

Gregory Donut Donutu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Gregory Donut Donutu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Gregory Donut Donutu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Izmēri un iepakojums: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Birkas: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Ražošanas tehnoloģija: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Dizaina izaicinājums: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Pētījums: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Iedvesma: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Projekta ilgums: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Darbības plūsma: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patenti: Structure utility model patent copyright belongs to Stora Enso China Packaging
Komandas dalībnieki: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li