Grassy Premiados Kafijas iepakojums — Dimitri Lociks

Darbs Grassy Premiados Kafijas iepakojums, kura autors ir Dimitri Lociks, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2022

Grassy Premiados Kafijas iepakojums

Autors: Dimitri Lociks

Klients: Grassy Caffè

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Grassy Premiados Kafijas iepakojums

Grassy Premiados ir iepakojuma dizains Brazīlijas specializētajai kafijai. Kastei ir organiskas un modulāras formas, kas iedvesmotas no mahagonija sēklām, kafijas pupiņām un Brazīlijas modernisma arhitektūras līnijām. Modulārā forma ļauj kastes salikt cita uz citas un nodrošina īpašu izkārtojumu plauktos. Kaste ir izgatavota no kartona ar matētu laminējumu, karsto štancēšanu un vienkrāsainu apdruku. Kafija tiek turēta plastmasas maisiņā ar vārstu, kas aizsargā pupiņas no skābekļa. Pašlīmējoša etiķete no metāliskas plēves noslēdz kasti un satur informāciju par produktu, kas ļauj ātri un lēti pielāgot iepakojumu.

Atzinība

Par Sudraba balva A' Design Award

Grassy Premiados Kafijas iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Grassy Premiados Kafijas iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Grassy Premiados Kafijas iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Izmēri un iepakojums: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Birkas: package, Brazilian coffee, biomimetic, bio design,
Ražošanas tehnoloģija: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Dizaina izaicinājums: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Pētījums: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Iedvesma: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Projekta ilgums: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Darbības plūsma: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Komandas dalībnieki: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Attēlu autori: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.