The Treasure of Zbojniks Pudeles etiķete — Sasha Sharavarau

Darbs The Treasure of Zbojniks Pudeles etiķete, kura autors ir Sasha Sharavarau, ir augsti novērtēts un ļoti prestižās 2022 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2022

The Treasure of Zbojniks Pudeles etiķete

Autors: Sasha Sharavarau

Klients: St. Nicolaus (client company); Zbojnicka (brand)

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par The Treasure of Zbojniks Pudeles etiķete

Zbojnieku dārgums ir etiķetes dizains Zbojnicka augļu destilātiem. Zbojnicka slovāku valodā nozīmē piederību Zbojniekam. Zbojnieki bija laupītāji, kuri piedalījās sacelšanās pret dzimtbūšanu, un ļaudis ticēja, ka viņi Slovākijas kalnos slēpuši dārgumus. Etiķete pasniedz destilātus kā Zbojnieku dārgumu. Augšpusē attēlots Veļkī Rozsutecas kalns, un dizainu ierāmē slovāku ornamenti no dažādiem reģioniem. Gravējuma stila ilustrācijas ir iespiestas divās krāsās uz matēta krēmkrāsas papīra ar maigu tekstūru. Produkta nosaukums ir uzklāts ar zelta reljefspiedumu.

Atzinība

Par Zelta balva A' Design Award

The Treasure of Zbojniks Pudeles etiķete ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka The Treasure of Zbojniks Pudeles etiķete būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Treasure of Zbojniks Pudeles etiķete izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Izmēri un iepakojums: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Birkas: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Ražošanas tehnoloģija: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Dizaina izaicinājums: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Iedvesma: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Projekta ilgums: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Darbības plūsma: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Komandas dalībnieki: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Attēlu autori: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)