Darbs Ying Hua Qing Su Iepakojums, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Ying Hua Qing Su Iepakojums

Autors: Jin Zhang

Klients: Ying Hua Qing Su

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Par Ying Hua Qing Su Iepakojums

Dāvanu kastes priekšpuse ir pārklāta ar ķiršu ziediem, kas atbilst Uhaņas ievērojamajām ēkām, parādot pavasara vitalitāti un vietējās īpatnības. Bezdelīga ar mīlestības vēstuli piešķir bildei romantiskas emocijas, 90. gadu varoņi piešķir retro sajūtu, izceļot zīmola simtgades meistarības raksturīgās iezīmes. Iekšējo kastīšu dizainu var gudri salocīt ķiršu zieda formā, kas saskan ar zilo ezera dibena kastīti, veidojot estētisku ķiršu ziedu biršanas sajūtu ezerā.

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Par Bronzas balva A' Design Award

Ying Hua Qing Su Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ying Hua Qing Su Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ying Hua Qing Su Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Izmēri un iepakojums: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Birkas: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Ražošanas tehnoloģija: Coated paper with gray board, hot Blue Gold
Dizaina izaicinājums: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Pētījums: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Iedvesma: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Projekta ilgums: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Darbības plūsma: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Komandas dalībnieki: Designer:Jin Zhang
Illustrator:Ru Jun