Darbs Ghepard Communication Logo Logotips, kura autors ir Morosan Ioana, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2021

Ghepard Communication Logo Logotips

Autors: Morosan Ioana

Klients: Ghepard Communication

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Ghepard Communication Logo Logotips

Ghepard Communication logotips ir vizuālā identitāte, kas radīta mārketinga un komunikācijas aģentūrai. Simbols attēlo dinamisku geparda siluetu, kas zīmēts ar divām vienāda biezuma līnijām minimālistiskā un modernā stilā. Gepardam garā aste spēlē nozīmīgu lomu dizainā. Siluetam izmantots matēts zelta tonis kombinācijā ar pelēku nokrāsu, kas piešķir zīmei gludu izskatu. Logotipa uzraksts novietots zem simbola, un abi elementi kopā veido taisnstūra formu. Logotipu var izmantot uz baltas, melnas vai krāsainas fona.

Atzinība

Par Dzelzs balva A' Design Award

Ghepard Communication Logo Logotips ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Ghepard Communication Logo Logotips būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Ghepard Communication Logo Logotips tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Izmēri un iepakojums: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Birkas: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Ražošanas tehnoloģija: Corel Draw and Adobe Creative Suite.
Dizaina izaicinājums: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Pētījums: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Iedvesma: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Projekta ilgums: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Darbības plūsma: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Komandas dalībnieki: Ioana Morosan
Attēlu autori: Product images and animation: Ioana Morosan