Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums — Choulsoon Park

Darbs Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums, kura autors ir Choulsoon Park, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums

Autors: Choulsoon Park

Klients: Soongraphic

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

11,548

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #120168

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums

Daejeon Bruce Rīsu kūku pārveidotais dizains ir iepakojuma dizains rīsu kūku produktam, ko pārdod konditorejas uzņēmums Daejeon reģionā. Uz iepakojuma ir uzdrukāta deviņu galveno Daejeon apskates vietu grafika, tāpēc pircēji kopā ar produktu saņem arī vietējo tūrisma informāciju. Produktu klāsts ir sadalīts trīs sērijās pēc garšas, un katra sērija izmanto sava galvenā sastāvdaļas dabisko krāsu, lai vizuāli parādītu garšu. Produktu nosaukumi ir norādīti korejiešu un angļu valodā. Izmantots biezs papīrs, tāpēc iepakojumu var novietot stāvus vai guļus, un tas nav viegli bojājams.

Atzinība

Par Bronzas balva A' Design Award

Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Daejeon Bruce Rice Cake Redesign Rīsu kūku iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Izmēri un iepakojums: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Birkas: Illustration, Graphic, Design, Package
Ražošanas tehnoloģija: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Dizaina izaicinājums: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Pētījums: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Iedvesma: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Projekta ilgums: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Darbības plūsma: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Komandas dalībnieki: Individual