System Zīmola identitātes dizains — Plus X

Darbs System Zīmola identitātes dizains, kura autors ir Plus X, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2021

System Zīmola identitātes dizains

Autors: Plus X

Klients: System

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par System Zīmola identitātes dizains

System ir zīmola identitātes dizains, kas radīts apģērbu zīmolam, kurš kalpo cilvēkiem ar jebkuru dzimumidentitāti. Identitāte balstīta uz attieksmju arhīva konceptu, kas aprakstīts kā vieta, kur tiek glabātas attieksmes daudziem mirkļiem, kas pārsniedz stilu. Modulis, kas veidots, sadalot kvadrātu uz pusēm, apzīmē vienu attieksmi, un vairāki moduļi kopā izsaka arhīvu. Modulis tiek pielietots reklāmām, birkām, etiķetēm un iepakojumam. Logotips ir apdrukāts ar baltu folijas spiedi, un simbols ir apstrādāts smalkākai izskata pilnveidei. Vizuālā valoda ir saglabāta neitrāla un tīra.

Atzinība

Par Dzelzs balva A' Design Award

System Zīmola identitātes dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka System Zīmola identitātes dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. System Zīmola identitātes dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Izmēri un iepakojums: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Birkas: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Ražošanas tehnoloģija: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Dizaina izaicinājums: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Pētījums: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Iedvesma: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Projekta ilgums: This project proceeded for 8 months in Seoul, South Korea.
Darbības plūsma: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Komandas dalībnieki: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha