Deng Long Ji Vīna iepakojums — Wen Liu, Qiumin Chen and Weijie Kang

Darbs Deng Long Ji Vīna iepakojums, kura autors ir Wen Liu, Qiumin Chen and Weijie Kang, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

Deng Long Ji Vīna iepakojums

Autors: Wen Liu, Qiumin Chen and Weijie Kang

Klients: Changyu

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Deng Long Ji Vīna iepakojums

Deng Long Ji ir vīna iepakojuma dizains, kas radīts Ķīnas vīna zīmolam. Pudeles forma ir iedvesmota no tradicionālās ķīniešu lampiņas — formas, kas saistīta ar labklājību un svinībām. Pudeles vāciņš ir izrotāts ar ķīniešu logu režģa rakstu. Dāvanu kaste ir izgatavota no dekorēta apdedzināta akrila, bet pudele — no dekorēta apdedzināta stikla. Kastes izmēri ir 109,02 x 109,02 x 280,5 milimetri. Dizains pasniedz vīnu caur mūsdienīgu ķīniešu estētiku un mērķē mainīt izplatīto uzskatu par vīnu kā tikai un vienīgi rietumu produktu.

Atzinība

Par Bronzas balva A' Design Award

Deng Long Ji Vīna iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Deng Long Ji Vīna iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Deng Long Ji Vīna iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Izmēri un iepakojums: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Birkas: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Ražošanas tehnoloģija: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Dizaina izaicinājums: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Pētījums: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Iedvesma: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Projekta ilgums: 2019-08~2020~01 Shenzhen, China
Darbības plūsma: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Komandas dalībnieki: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang