Mminni Alkoholisko dzērienu iepakojums — Wen Liu, Qiumin Chen and Weijie Kang

Darbs Mminni Alkoholisko dzērienu iepakojums, kura autors ir Wen Liu, Qiumin Chen and Weijie Kang, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Mminni Alkoholisko dzērienu iepakojums

Autors: Wen Liu, Qiumin Chen and Weijie Kang

Klients: Changyu

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Mminni Alkoholisko dzērienu iepakojums

Mminni ir brendija iepakojuma dizains, kas radīts jauniem patērētājiem. Komplektā ietilpst bāzes vīns, kupāžas vīns un miksēšanas rīku komplekts, tāpēc personīgo garšu var pagatavot, nepērkot papildu produktus. Burts X simbolizē nezināmo un atvērtas iespējas, savukārt krāsa tiek izmantota, lai attālinātu produktu no tradicionālā brendija izskata. Pudeles ir izgatavotas no stikla, izmantojot dekoratīvās apdedzināšanas procesu, bet kastīte ir veidota ar plastmasas formēšanas metodi. Komplekta izmēri ir 198,8 x 122,8 x 122,8 milimetri.

Atzinība

Par Zelta balva A' Design Award

Mminni Alkoholisko dzērienu iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Mminni Alkoholisko dzērienu iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mminni Alkoholisko dzērienu iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Izmēri un iepakojums: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Birkas: X-lab, unknown, exploration, fashion, interaction, mixing
Ražošanas tehnoloģija: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Dizaina izaicinājums: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Pētījums: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Iedvesma: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Projekta ilgums: 2020.02~2020.05 Shenzhen, China
Darbības plūsma: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Komandas dalībnieki: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang