Cafe Soul Vizuālā identitāte — Mateus Matos Montenegro

Darbs Cafe Soul Vizuālā identitāte, kura autors ir Mateus Matos Montenegro, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2022

Cafe Soul Vizuālā identitāte

Autors: Mateus Matos Montenegro

Klients: Cafe Tunico

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Verificēt balvas statusu dizainam #117271

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Krāsas

Dizains

Par Cafe Soul Vizuālā identitāte

Cafe Soul ir vizuālās identitātes un iepakojuma dizains kafijas zīmolam. Kafija tiek gatavota no 100 procentiem Arabica pupiņu un tiek piedāvāta par pieejamu cenu. Identitāte izmanto modulāru logotipu, kura elementus var kombinēt, veidojot dažādas sejas un tekstūras. Vizuālā valoda ir viegla un jauneklīga, tās mērķis ir sasniegt jaunus un jaunākus patērētājus. Iepakojums ir apdrukāts četru krāsu procesā ar četrām Pantone krāsām uz alumīnija struktūras. Skaitlis septiņi norāda uz septiņiem ģimenes locekļiem, kuri vada saimniecību.

Atzinība

Par Bronzas balva A' Design Award

Cafe Soul Vizuālā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Cafe Soul Vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Cafe Soul Vizuālā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Izmēri un iepakojums: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Birkas: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Ražošanas tehnoloģija: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Dizaina izaicinājums: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Pētījums: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Iedvesma: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Projekta ilgums: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Darbības plūsma: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Komandas dalībnieki: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha