Beltur Go Pārtikas iepakojums — Musa Celik

Darbs Beltur Go Pārtikas iepakojums, kura autors ir Musa Celik, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2021

Beltur Go Pārtikas iepakojums

Autors: Musa Celik

Klients: Beltur

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Beltur Go Pārtikas iepakojums

"Beltur Go" ir pārtikas un dzērienu iepakojumu klāsts, kas paredzēts izmantošanai lielos pilsētas parkos. Pārtikas kastīti var novietot uz dzēriena glāzes, un salmiņš iet cauri kastītei, tādējādi ļaujot turēt gan ēdienu, gan dzērienu ar vienu roku. Nelielas salocītas zonas uz kastītes var atvērt, lai tajās ieliktu mērces. Pārtikas kastīti var izmantot arī atsevišķi, novietojot dakšiņu tās virspusē. Visas sastāvdaļas ir izgatavotas no 350 gramu Bristol papīra ar ofseta druku, un papīrs aizstāj plastmasu, lai samazinātu plastmasas atkritumu daudzumu. Katrs iepakojums tiek piegādāts saliktā, plakanā veidā, nodrošinot vienkāršu uzglabāšanu un transportēšanu.

Atzinība

Par Dzelzs balva A' Design Award

Beltur Go Pārtikas iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Beltur Go Pārtikas iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Beltur Go Pārtikas iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Izmēri un iepakojums: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Birkas: Snack, Take Away, Food Box, On The Go
Ražošanas tehnoloģija: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Dizaina izaicinājums: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Pētījums: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Iedvesma: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Projekta ilgums: The project took place between June 2020 and August 2020 in Istanbul.
Darbības plūsma: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Komandas dalībnieki: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Attēlu autori: All photos taken by Musa Çelik.