Darbs Biboi Vīna Etiķetes, kura autors ir Giovanni Murgia, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

Biboi Vīna Etiķetes

Autors: Giovanni Murgia

Klients: Cantine Biboi

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Biboi Vīna Etiķetes

Novatorisks, neparasts un bezrūpīgs dizains, lai definētu šo vīnu identitāti. Ģeometrisks dizains, kas ņemts no septiņdesmitajiem gadiem un bagātināts ar ikonogrāfiskiem elementiem, kas atspoguļo Sardīnijas teritorijas iezīmes. Šo etiķešu dizains ir pētīts, lai nodrošinātu taustes efektu, kad pudele tiek noņemta, pateicoties etiķetes papīram un dažu tās daļu reljefam. Mērķis ir paziņot par svaigu un jauneklīgu, bezrūpīgu un tūlītēju dizainu, kas piemērots jaunai auditorijai, kas meklē kvalitatīvu vīnu ar intriģējošu pievilcību.

Atzinība

Par Sudraba balva A' Design Award

Biboi Vīna Etiķetes ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Biboi Vīna Etiķetes būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Biboi Vīna Etiķetes ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Izmēri un iepakojums: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Birkas: wine, packaging, graphic design, label design, sardinia
Ražošanas tehnoloģija: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Dizaina izaicinājums: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Pētījums: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Iedvesma: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Projekta ilgums: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Darbības plūsma: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Komandas dalībnieki: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA