Darbs Chinese Mooncake Dāvanu kastes iepakojums, kura autors ir Litete Brand Design, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Chinese Mooncake Dāvanu kastes iepakojums

Autors: Litete Brand Design

Klients: Litete Brand Design

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Chinese Mooncake Dāvanu kastes iepakojums

Chinese Mooncake ir dāvanu kaste, kas izstrādāta mēness kūkām, ko pasniedz Vidus rudens svētku laikā. Ārējās kastes forma atbilst tradicionālās ķīniešu ēdienu kastes formai. Izšuvuma stila ilustrācija attēlo Tanu dinastijas banketa skatu no putna lidojuma, ietverot koka arhitektūru un dejotājus. Katra ilustrācijas daļa ir atdalīta ar izgriešanas tehniku un pēc tam atkal savienota, tādējādi iepakojums iegūst dziļumu un slāņainību. Iekšējā kaste atspoguļo dejas kustības no "Varavīksnes svārku un spalvu mēteļa" dejas, apvienojumā ar klasiskajām ķīniešu krāsām, piemēram, karalisko purpuru un bambusa zaļo.

Atzinība

Par Zelta balva A' Design Award

Chinese Mooncake Dāvanu kastes iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Chinese Mooncake Dāvanu kastes iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Chinese Mooncake Dāvanu kastes iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Izmēri un iepakojums: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Birkas: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Ražošanas tehnoloģija: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Dizaina izaicinājums: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Pētījums: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Iedvesma: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Projekta ilgums: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Darbības plūsma: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Patenti: Copyrights belong to Langcer Lee, 2020.
Komandas dalībnieki: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Attēlu autori: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.