Hiroshima Terrace Korporatīvā identitāte — Shinji Arashigawa

Darbs Hiroshima Terrace Korporatīvā identitāte, kura autors ir Shinji Arashigawa, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2021

Hiroshima Terrace Korporatīvā identitāte

Autors: Shinji Arashigawa

Klients: Storm Graphics

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Hiroshima Terrace Korporatīvā identitāte

Hiroshima Terrace pauž savu identitāti, izmantojot tīru dimanta rakstu. Iedvesmojoties no Hirošimas mantojuma kā "ūdens pilsētas" un reiz "karpu pilsētas", dizains apvieno japāņu karpas graciozās formas ar Mitsubishi simboliskajām krāsām — savienojot vietu un zīmolu vienotā harmoniskā vīzijā.

Atzinība

Par Bronzas balva A' Design Award

Hiroshima Terrace Korporatīvā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Hiroshima Terrace Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Hiroshima Terrace Korporatīvā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Izmēri un iepakojums: Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Birkas: Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Ražošanas tehnoloģija: The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Dizaina izaicinājums: the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Pētījums: This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Iedvesma: This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Projekta ilgums: The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Darbības plūsma: This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Komandas dalībnieki: Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma