Cera Una Volta Vīna Etiķete — Giovanni Murgia

Darbs Cera Una Volta Vīna Etiķete, kura autors ir Giovanni Murgia, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Cera Una Volta Vīna Etiķete

Autors: Giovanni Murgia

Klients: Cantine Chessa

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Cera Una Volta Vīna Etiķete

Cera Una Volta (Reiz) ir ne tikai vīns, bet arī lēciens pagātnē. Tā radās no sapņa izveidot nelielu vīndarības dārgakmeni, dārgi glabājot senču mācības un pagātnes vīna darīšanas paņēmienus. Vīna radošās koncepcijas ideja pasakas hiperbolas vienkāršībā, ko labi attēlo etiķetes ilustrācija, stāsta par šī vīna rašanos un tā ražotājmākslinieku. Izvēlētais stils ir apzināti pasakains, lai piešķirtu vīnam maģisku nokrāsu, kas ievērojami atšķiras no klasiskā Vermentino stila.

Atzinība

Par Zelta balva A' Design Award

Cera Una Volta Vīna Etiķete ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Cera Una Volta Vīna Etiķete būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Cera Una Volta Vīna Etiķete izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Izmēri un iepakojums: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Birkas: wine, packaging, illustration, label design
Ražošanas tehnoloģija: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dizaina izaicinājums: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Pētījums: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Iedvesma: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Projekta ilgums: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Darbības plūsma: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Komandas dalībnieki: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Attēlu autori: 3D Render: Bruno Haver
Photography: Giovanni Murgia