Fairy Fox Ādas kopšana — Antonia Skaraki - A.S. Advertising

Darbs Fairy Fox Ādas kopšana, kura autors ir Antonia Skaraki - A.S. Advertising, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

Fairy Fox Ādas kopšana

Autors: Antonia Skaraki - A.S. Advertising

Klients: Fairy Fox

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Fairy Fox Ādas kopšana

Laipni lūdzam piedzīvojumu pilnā ceļojumā uz dabas sajūtu. Sajūtiet mistiku, kas ieskauj šos ādas kopšanas produktus. Dizains atsaucas uz saikni starp Māti Dabu un viņas bērniem, savukārt augstas kvalitātes materiāli piešķir taustes sajūtu un paliekošu iespaidu. Konkurences kartēšana un tendenču analīze noveda pie iespēju zonu atklāšanas, kas atbilda klienta vīzijai un stratēģijai, rezultātā izveidojot modernu, minimālistisku un siltu iepakojumu.

Atzinība

Par Sudraba balva A' Design Award

Fairy Fox Ādas kopšana ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Fairy Fox Ādas kopšana būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Fairy Fox Ādas kopšana ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Izmēri un iepakojums: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Birkas: baby, care, child, cream, fairy, fox, product, health, skincare
Ražošanas tehnoloģija: Environmentally friendly. Plastic containers with PVC labels.
Dizaina izaicinājums: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Pētījums: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Iedvesma: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Projekta ilgums: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Darbības plūsma: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Komandas dalībnieki: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Attēlu autori: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017