Future Tribes Pasākumu telpas dizains — Hong Kong Trade Development Council

Darbs Future Tribes Pasākumu telpas dizains, kura autors ir Hong Kong Trade Development Council, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Pasākumu un notikumu dizains.

BronzasPasākums· 2021

Future Tribes Pasākumu telpas dizains

Autors: Hong Kong Trade Development Council

Klients: Hong Kong Trade Development Council

Bronzas balva A' Design Award ieguvējs kategorijā Pasākums

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Krāsas

Dizains

Par Future Tribes Pasākumu telpas dizains

Future Tribes ir pasākumu telpas dizains, kas radīts izstādei Centrestage — četru dienu garai modes skatei Honkongā, kurā 9000 kvadrātmetru lielā telpā tika prezentēti 240 zīmoli. Dizains aptver ieejas zonu, centrālo eksponēšanas laukumu un skatuves celiņa zonu. Vizuālā valoda apvieno tradicionālus kultūras simbolus, piemēram, rūnas, hieroglifus un tetovējumu motīvus, ar jaunām tehnoloģijām. Tiek izmantoti hologrāfiski ventilatoru displeji, LED ekrāni un kustīgas trīsstūrveida gaismas. Visi elementi tika izgatavoti ārpus norises vietas un samontēti uz vietas trīs dienu laikā.

Atzinība

Par Bronzas balva A' Design Award

Future Tribes Pasākumu telpas dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Future Tribes Pasākumu telpas dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Future Tribes Pasākumu telpas dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Izmēri un iepakojums: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Birkas: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Ražošanas tehnoloģija: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Dizaina izaicinājums: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Pētījums: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Iedvesma: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Projekta ilgums: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Darbības plūsma: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Patenti: Copyrights belong to Hong Kong Trade Development Council, 2019
Komandas dalībnieki: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Attēlu autori: Hong Kong Trade Development Council